• The growth of the fashion field in Cyrpus.
• The well organized showcasing and promotion of the work of Cypriot designers, in Cyprus and abroad.
• The making of Cyprus into a fashion hub for the Eastern Mediterranean and the Middle East.
• An increased visibility for Cyprus through the attendee buyers and intermediaries who will be visiting Cyprus twice a year.
• The direct contact of buyers with local fashion.
• Recognition for designers, in Cyprus and abroad.
• Relationship building and the assimilation of the local into the international market for fashion.
• Supporting the Association of Designers, who will be responsible for setting standards and establishing procedures.